Flop times 2

Read all about JetBlue's big mess up at:
http://www.nytimes.com/2007/02/19/business/19jetblue.html?ref=business

Oh no! was the theme of the article written about JetBlue's major mess up with an understaffed, and potentially underqualified employee's, landed them in a major hole. The aritlce was very strong on telling us what was going on with JetBlue, all the details about what went wrong and what they are going to do about it.
Problem, this article is a snoozer. This is a big freakin' deal. Lots of people who needed to get from point A to point B, didn't make it there, because of a major malfunction in the communication process with this business. This sounds like a big deal, that could potentially put this company out of business.
I really never got that feeling from the article. It just told me the facts. Why not add a little flair, and say some personal stories about how greatly people were affected. It would have kept me from dozing during the story.